Wednesday, 8 July 2009

Free is a business strategy

There is so much to blog about today from news of Google Chrome OS to the news that 'home' based Students fees may be waived. This though grabs my attention too - Chris Anderson, the editor of WIRED and author of the Long Tail has made his latest 288-page book, Free, available on Scribd. (Librarian alert - how would we catalogue a book on scribd?, why would we? should we acquistion this?, should we catalogue it?- give it a marc record?)

“In his revolutionary bestseller, THE LONG TAIL, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in FREE he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, FREE is a business strategy that may well be essential to a company’s survival.”


FREE (full book) by Chris Anderson

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