"Libraries and Museums, Galleries and Bars"

Museums' future lies on the internet, say Serota and MacGregor -

An article in the Guardian today - Internet predicted to transform museums. Well it has certainly transformed and terraformed libraries...
"Two titans of the British museum world, Sir Nicholas Serota and Neil MacGregor, last night sketched out their visions for the museum of the future. Both said that the relationship between institutions and their audiences would be transformed by the internet. Museums, they said, would become more like multimedia organisations." I know this is shorthand but what organisation isn't multimedia these days?