Institute for the Study of Journalism. Writes a compelling piece on Reuters Great Debate today.
Newman makes 5 key points about Social Media and why it is here to stay
"1. Ignore the sceptics. Social media is real and it is here to stay. Social Networking and UGC have become mainstream activities, accounting for almost 20 percent of internet time in the UK.
2. Social media is relevant to journalism - witness protests over the election in Iran and the death of Michael Jackson. News organisations are already abandoning attempts to be first for breaking news, focusing instead on being the best at verifying and curating it.
3. Twitter, Blogs and Facebook are used , but very much on their own terms. “Same values, new tools” sums up the approach in most mainstream organisations as they try to marry the culture of the web with their own organisational norms. Will they succeed?
4. Social media, blogs and UGC are not replacing journalism, but they are creating an important extra layer of information and diverse opinion. Most people are still happy to rely on mainstream news organisations to sort fact from fiction and serve up a filtered view, but they are increasingly engaged by this information, particularly when it comes from a friend or another trusted source.
5. Social recommendation is playing an increasingly significant role in driving traffic to traditional news content. Most mainstream news organisations are devoting extra resources to exploit social networks like Facebook, You Tube and Twitter. Over time, social media sites could become as important as search engines as a driver of traffic and revenue."
Newman concludes that organisations which fail to embrace the power of the network will struggle to survive.
Could the same apply to Education and HEI's. We need to embrace and adapt our tools and approach to online learning just as the world of journalsim is changing so too is ours.