The internet, our relationship with it, and our culture is about to undergo a change as profound and unsettling as the development of Web 2.0 in the last decade, which saw Google and YouTube, Facebook and Twitter become mass, world-wide phenomena. Over the next ten years, the rise of cloud computing will not only accelerate the global battle for control of the digital landscape, but will almost certainly recast the very ways in which we exercise our creativity and forge relationships across the world’s cultures.
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